• The New BMW 1 Series has been revealed and is now on sale week.

    Now in its fourth generation, the New 1 Series offers a new exterior, improved chassis technology and a new generation of engines, including 48-volt mild hybrid technology fitted on the 120.

    The new BMW 1 Series can be specified to look even more dynamic by choosing the M Sport model offered in the UK, available at market launch. The M specific design features include large air intakes on the front apron, pronounced side skirts and a three- dimensional diffuser element in the rear apron.

    At the top of the model range is the BMW M135 with significantly enhanced performance characteristics. The BMW M model is powered by a 300 hp four-cylinder engine, features an Adaptive M Chassis with sport steering and intelligent all-wheel drive as standard and accelerates from zero to 62 mph in 4.9 seconds. 

    The premiere of the new BMW 1 Series marks the start of a new chapter in the model’s 20-year success story. Like its predecessor, the new generation model will also be produced at BMW Group Plant Leipzig, with the first UK customer deliveries in October 2024. The new BMW 1 Series is priced from £29,950 and available to order at BMW Retailers across the UK from today.